Customers love the idea of buying from cooperatives but are often unclear about what it means to run a business cooperatively. Marketing our coop advantage is a way to draw on this goodwill but it also requires you to provide context and even education. This presentation will touch on some best practices for marketing in general, and ways to adapt these practices specifically to the cooperative sector.
Presenter: Devra Gartenstein
Devra Gartenstein is a founding member of Seattle’s Patty Pan Cooperative.
She is the author of two cookbooks and has provided small business support through the Coop Clinic, the Democracy at Work Network, SCORE, and the City of Seattle.